# Aida > Aida is an AI Chief of Staff for sales reps. Every rep gets a personalized > "Digital Twin" that captures every commitment, prepares meetings, drafts > follow-ups, flags deal risks, and keeps the CRM up to date automatically — > without adding work for reps. Aida (Aida Technology Corp., Palo Alto) is built for B2B revenue teams: account executives, sales managers, VPs of Sales, CROs, and RevOps. It positions as the execution layer that replaces conversational intelligence tools (such as Gong) and standalone meeting note-takers — recording and analyzing 100% of calls, then acting on them instead of just reporting. How the Digital Twin works — it captures every call, email, Slack thread, and CRM note automatically; encodes the team's sales methodology as working knowledge; coaches reps before the next call rather than after it; executes deal work (meeting prep briefs in ~90 seconds, follow-up emails drafted the moment a call ends, CRM auto-updates, commitment tracking); detects risks like a champion going quiet or a single-threaded deal and drafts the response; and learns each rep's voice and each account's history over time. Deal context is retained as institutional memory, so knowledge survives rep turnover and AE-to-CS handoffs. Key facts: - For reps: call recording and sales intelligence, AI meeting prep briefs, personalized email drafting, CRM auto-update, and commitment tracking. - For managers: real-time deal risk detection, per-call rep coaching and scorecards, pipeline forecasting and reporting, and "Chat with Twins." - Reported results: 80%+ weekly active usage, 67% faster sales cycles, and 3x increase in rep quota capacity. - Integrates with Salesforce, HubSpot, Gmail, Google Calendar, Google Meet, Google Docs, Google Sheets, Google Slides, Google Drive, Google Chat, Zoom, and Slack, and supports the Model Context Protocol (MCP) for connecting additional tools and data sources. - Available as a web app, Chrome extension, Slack app, desktop meeting recorder (in-person, web, or desktop meetings), and mobile app. Typical deployment takes about 30 minutes. - Security: SOC 2 Type II certified. Customer data stays customer-owned and is never used to train models. Each rep sees only their own deals, nothing is shared across tenants, and transcripts, emails, and deal data are deletable on request. - Pricing: one all-in seat license, scaling from 1 to 1,000+ reps. - Company: founded by Piyush Prahladka (CEO — co-founder of Glean, where he led Search and AI; previously engineering lead at Uber and senior staff engineer at Google) and Atish Das Sarma (CTO — founded Apple's Cloud Machine Learning organization; previously led Growth Engineering at Patreon and revenue optimization at Twitter), backed by 8VC and CRV. ## Product - [Home](https://getaida.com/): overview of the Digital Twin — what it catches (missed follow-ups, vanishing champions, lost handoff context) and how it acts on deals - [Platform](https://getaida.com/platform): full feature breakdown for reps (call recording, meeting prep, follow-up drafting, CRM auto-update, commitment tracking) and managers (deal risk detection, coaching scorecards, forecasting, Chat with Twins), plus integrations, security, and pricing model - [Solutions](https://getaida.com/solutions): use cases by role — CRO (pipeline visibility and forecast confidence), VP Sales (call coverage and scalable coaching), RevOps (CRM data integrity and automation), and account executives (admin reduction and prospect monitoring) - [Request a demo](https://getaida.com/demo): book a live product demo ## Customer Stories - [Straiker case study](https://getaida.com/resources/how-straiker-gave-sellers-more-time-to-sell-with-aida): AI security company cut administrative work 75–80% and increased seller productivity ~60% through automated HubSpot updates and workflows - [Goflow case study](https://getaida.com/resources/how-one-rep-powered-goflow-biggest-sales-month-ever-using-aida): a one-person sales team boosted sales 20–30% and closed the biggest month in company history - [Synctera case study](https://getaida.com/resources/how-synctera-turned-revenue-conversations-into-an-intelligence-engine-with-aida): banking-as-a-service platform rolled Aida out across Sales, Customer Success, and Implementation as its revenue intelligence layer - [Eve Legal case study](https://getaida.com/resources/how-eve-legal-founding-ae-managed-200-accounts-with-aida): founding AE scaled to 200+ accounts and cut task completion time 57% with no added headcount - [WorkWave interview](https://getaida.com/resources/workwave-ai-powered-sales-transformation): Revenue Innovator Series conversation with the CRO of $10B WorkWave on AI-powered sales transformation ## Guides - [AI sales coaching in Aida](https://getaida.com/resources/ai-sales-coaching-where-coaching-meets-execution-in-aida): how Aida scores every call, identifies coachable moments, and delivers guidance in the flow of work with no manager time required - [Model Context Protocol (MCP) support](https://getaida.com/resources/aida-now-supports-model-context-protocol-(mcp)-connect-your-ai-sales-assistant-to-more-tools-and-data-sources): connecting Aida to additional tools and data sources via the open MCP standard - [Introducing Digital Twin](https://getaida.com/resources/introducing-digital-twin-in-aida-a-personalized-ai-sales-assistant-that-sells-like-you): how Aida personalizes to each rep's individual selling style ## Company - [About Aida](https://getaida.com/company): mission ("every knowledge worker deserves their own AI"), founders, investors, and team philosophy - [Piyush Prahladka on LinkedIn](https://www.linkedin.com/in/piyush-prahladka/): co-founder & CEO — co-founded Glean and led its Search and AI; previously engineering lead at Uber and senior staff software engineer at Google; IIT Bombay - [Atish Das Sarma on LinkedIn](https://www.linkedin.com/in/atish-das-sarma-8a61845/): co-founder & CTO — founded Apple's Cloud Machine Learning organization; previously led Growth Engineering at Patreon and revenue optimization at Twitter; IIT Bombay - [Aida launches AI Digital Twin platform](https://getaida.com/resources/aida-launches-ai-digital-twin-platform): July 2026 press release — enterprise teams converting off legacy conversational intelligence tools, with 80%+ active platform usage - [Careers](https://jobs.ashbyhq.com/aida): open roles - [Aida on LinkedIn](https://www.linkedin.com/company/getaida/): company page and updates ## Optional - [Resources index](https://getaida.com/resources): all case studies, documentation, and press releases - [Terms of Service](https://getaida.com/documentation/terms-of-service) - [Privacy Policy](https://getaida.com/documentation/privacy-policy)